Walking, the marketing of the body
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Abstract
The Situationists, and later Michel de Certeau, saw in the city "through walking" that which would escape all projection and predetermination: the (psychogeographical) drift, the repressed of the city, its unrepresentable, its very practice which distances it from any totality, demultiplying it. Walking inspired these great thinkers of (post)modern and urban society, as it had done a century earlier for the first of them, Baudelaire. Another contemporary of the 1950s and 1960s, the British architect Brian Richards, brought walking back into the mainstream of progressive and futuristic thinking for a whole generation, by outlining the technologies for improving the mobility of this new user of the city, and for transforming the city itself into a fluid movement.
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